Love and Friends Review | WOW Date

Visit Love and Friends Now is an online dating site geared more towards people willing to put more thought into online dating. They feature a very thorough compatibility testing system that will give you a good chance of getting matched up with someone compatible with you. This review will tell you more about and help you decide if this site is for you or not.

When we last reviewed, it was a site where members were mostly just wanting to make new friends but also find love in a romantic relationship. Today it is focused on being a dating site. It has branded itself as the “dating site for thinking people.” Since its beginning back in 1999 it has evolved into a very successful dating site and even though it is not nearly as big as or, great efforts have successfully been put into making it a growing and thriving dating site.

This site is set up in geared towards young thinking professionals and there are more than 250,000 members across the UK and Ireland. Creating a profile on this site is an involved process. When signing up and setting up your profile there is a compatibility matching test with 100+ questions that cover everything from attributes to attitudes and activities to your relationship preferences.


The search features on this site are highly detailed and particular, for paid members. Free members are allowed to use the basic search, which offers some good options but members living outside of London in more remote areas will probably find the search results for close by members lacking.

We did not come across any time wasters are scammers during our use of the site.


This website is very clear upfront about what it offers and does not offer. Before you sign up, you will clearly understand who the site is for, you’ll know exactly what it costs and you will know exactly what you get for what you are paying for plus you will know what you will get with a free membership.

Free members are allowed to send short messages so you can communicate with a free membership albeit limited. Free members can also read messages from paid members and send messages to paid members who have contacted them.

We appreciated the clarity at upfront honesty the site offers. Things are really explained well, they are organized, easy to find, and very user-friendly. With this site, it is very important to put some time and effort into creating your profile as the compatibility scores system will really work well for you and give you a good chance of meeting someone that is right for you.


This site does not offer a lot of extras but it does offer winks, e-mails, icebreakers, favoriting, and blocking. Even though they don’t have a chat option, a mobile app or a video call, there is a very extensive forum you can participate in as well is a noticeboard and a trivia section plus a debating chamber where members can discuss all kinds of topics, not just dating.


The Good: Free users are allowed to send short messages, communication is available to everyone.

The Bad: This is a smaller independent site so finding a match outside of a big city may be difficult.

Overall, this site deserves to be more popular than it is.